The "Very Demure" Meme, Meaning And Origin

The "very demure" meme is a playful and satirical trend that originated on TikTok in August 2024. The term "demure" traditionally means reserved, modest, or soft-spoken. However, in the context of this meme, it is used ironically to describe exaggerated behaviors that are anything but modest or reserved.

The meme was popularized by TikToker Jools Lebron, known as @joolieannie. On August 2, 2024, Jools posted a video showcasing her makeup routine for work, saying, "See how I come to work? Very demure." Despite her claims, her makeup was bright and bold, contrasting sharply with the traditional meaning of "demure". This video quickly gained traction, amassing over 2 million views and 360,000 likes within ten days.

A week later, Jools posted another video that solidified the trend. In this video, she said, "You see how I do my makeup for work? Very demure, very mindful. I don't come to work with a green cut-crease." This video went viral, gathering over 7 million views and 800,000 likes in just a week. The phrase "very demure, very mindful" became a catchphrase, and TikTok users began creating their own videos, mimicking Jools's style and using the phrase in various contexts.

The trend involves users humorously describing their actions or appearances as "very demure" while doing something that is clearly not modest or reserved. For example, people might show off their extravagant makeup, flashy outfits, or over-the-top behaviors while claiming to be "demure." This ironic twist adds a layer of humor and relatability, as it pokes fun at the idea of trying to appear modest while being anything but.

The meme also sparked a series of related jokes and trends. TikTokers began sharing what they considered "demure" traits, often exaggerating for comedic effect. For instance, one user joked about eating a burrito bowl in a "demure" manner, while another commented on how taking public transportation home after a date was "not very demure, mindful, or respectful".

The "very demure" meme highlights the playful and creative nature of TikTok trends. It showcases how users can take a simple concept and transform it into a widespread, humorous phenomenon. By using irony and exaggeration, the meme resonates with a broad audience, making it a memorable and entertaining part of TikTok culture.

Make a joke or a sentence with "Demure" in the comments section.